Visual Design
Visual design is at the heart of everything I do. Whether you're launching a new brand or refreshing an existing one, I bring a strategic eye and a clean aesthetic to each project. From logo systems and brand guides to web graphics, social content, and print materials, I craft design assets that not only look great—but also serve a clear purpose. I believe good design tells a story, reinforces trust, and brings clarity to every interaction your audience has with your brand.
Alpine Currant Brand Identity System
This brand system establishes a visual foundation for Alpine Currant, designed to reflect themes of resilience, clarity, and grounded simplicity. The palette references alpine terrain and seasonal variation, while the typography system pairs functional sans-serifs with a soft geometric edge.
Logo elements are intentionally minimal, allowing for scalable use across digital and print. Supporting textures and imagery reinforce a balance between technical durability and natural calm — core values of the Alpine Currant identity.
Skills: Brand Identity Design, Visual Systems, Typography, Art Direction
Tools: Figma, Adobe Illustrator, Google Fonts, Color Strategy
