Design + Systems Thinking. From Brand Identity to Enterprise Architecture.
Twenty years of creative work across brand, print, digital, packaging, surface design, and complex platform implementation. Below is a selection of projects that show how I think, what I build, and why it holds together.
Enterprise Systems / Implementation
Enterprise Web-to-Print Systems
PageDNA Platform | Fortune 500, Healthcare & Higher Education Clients | 2013–Present
Building brand-consistent print systems for distributed teams who aren't designers — at the scale of hospital networks, university systems, and national school districts.
Book Design / Award-Winning
Feisty Righty – Book Cover Design
Independent Publishing | 2× Gold Medal — IPPY & Nebraska Center for the Book | 2023
A memoir about surviving aggressive breast cancer deserved a cover that balanced honesty with defiance. A year of collaboration, two national gold medals.
Brand Identity / Packaging / Campaign
Alpine Currant – Outdoor Lifestyle Brand
Speculative Brand Concept | 970 Creative | 2025
A self-directed brand exploration: what happens when rugged alpine environments meet refined design sensibility? Identity, packaging, pattern system, and campaign — built from scratch.
Editorial Design / Brand Stewardship / Creative Direction
E+E Leader – 10 Years of Creative Direction
Global Sustainability Media Brand | 2014–2024
A decade of brand stewardship across an entire media ecosystem — primary identity, sub-brands, awards programs, editorial publications, digital advertising, podcasts, events, and a 2024 rebrand.
Surface Pattern Design / Illustration
OneLittlePrintShop – Surface Pattern Design
365+ Patterns | Spoonflower | Surtex with Finch & Foxglove Artist Collective | Licensed Artwork
An independent pattern design practice built over years — botanical collections, folk illustration, geometric systems, and licensed commercial work shown at Surtex. Designed to live on fabric, wallpaper, and product.
Thank you for taking the time to view my work.
Loveland, Colorado | 970courtney@gmail.com | linkedin.com/in/courtneybethkeller