Design + Systems Thinking. From Brand Identity to Enterprise Architecture.
Twenty years of creative work across brand, print, digital, packaging, surface design, and complex platform implementation. Below is a selection of projects that show how I think and what I build.
Brand Identity / Packaging / Campaign
Alpine Currant – Outdoor Lifestyle Brand
Brand Strategy | 970 Creative | 2025
A self-directed brand exploration asking: what happens when rugged alpine environments meet refined design sensibility? Built entirely without a client brief — identity, color system, typography, packaging, pattern design, and campaign direction — every decision had to be justified by strategy rather than preference. The result is a complete brand system with a point of view. Rugged by nature. Refined by design.
Creative Direction /
Publication Design /
Campaign
E+E Leader Awards – Annual Awards Program
Creative Direction | 970 Creative | 2014–2024
A decade-long creative direction engagement for one of B2B media's leading environmental awards programs. Inherited an outdated identity in 2014 and evolved it year over year into a fully realized awards brand — badge system, annual publication, and digital campaign suite — recognized by Fortune 500 sustainability leaders including United Airlines, Honeywell, Procter & Gamble, and Schneider Electric.
Enterprise Systems / Implementation
Southern University – Enterprise Web-to-Print
PageDNA Platform | HBCU Campus Community of 8,500 | Baton Rouge, Louisiana | 2025–2026
A fully branded, self-service print ordering storefront built for Southern University and A&M College — one of the nation's leading historically Black universities. Serving approximately 8,500 students, faculty, and staff across five product categories, the system puts brand-governed print ordering in the hands of non-technical users through variable-data templates, live proof previews, and a clean checkout flow. Delivered through a complex three-party implementation involving university IT, a facilities partner, and Konica Minolta's AccurioPro Flux production workflow.
Book Design / Award-Winning
Feisty Righty – Book Cover Design
Independent Publishing | 2× Gold Medal — IPPY & Nebraska Center for the Book | 2023
A memoir about surviving aggressive breast cancer deserved a cover that balanced raw honesty with quiet defiance. A year of close collaboration with the author produced a design that won two national gold medals — IPPY Autobiography/Memoir and Nebraska Center for the Book — and demonstrated that independent publishing can achieve the same level of craft as any traditional house.
Enterprise Systems / Implementation
Enterprise Web-to-Print Systems
PageDNA Platform | Fortune 500, Healthcare & Higher Education Clients | 2013–Present
Building brand-governed print ordering systems for distributed teams who aren't designers — at the scale of hospital networks, university campuses, and national school districts. Each implementation requires translating complex organizational structures into intuitive self-service storefronts where brand compliance is built in, not bolted on. 78+ implementations and counting, including Norton Healthcare, Plano ISD, Loyola University Maryland, and Southern University Baton Rouge.
Surface Pattern Design / Illustration
OneLittlePrintShop – Surface Pattern Design
365+ Patterns | Spoonflower | Surtex with Finch & Foxglove Artist Collective | Licensed Artwork
An independent pattern design practice built over years — botanical collections, folk illustration, geometric systems, and licensed commercial work shown at Surtex. Each collection is developed as a complete design system with multiple colorways, scale variations, and coordinating prints, designed to live on fabric, wallpaper, and product at commercial scale.
Thank you for taking the time to view my work.
Loveland, Colorado | 970courtney@gmail.com | linkedin.com/in/courtneybethkeller