CREATIVE  DIRECTION

Southern University and A&M College (SUBR) is a historically Black university serving thousands of students, faculty, and staff across its Baton Rouge campus. As Implementation Manager and Production Designer through PageDNA, 970 Creative designed, built, and maintains the JAG Prints Copy & Production Center Storefront — a fully branded, enterprise web-to-print platform that puts institutional print production directly in the hands of the university community.

THE CHALLENGE

The university needed a self-service print ordering system that reflected SUBR's updated brand identity while remaining intuitive for a non-technical user base spanning faculty, staff, and administrators. The platform had to accommodate a wide range of print products — from variable-data business cards to large-format posters — within a consistent, brand-compliant framework that required minimal support overhead.

THE OBJECTIVES

• Design and configure a fully branded web-to-print storefront reflecting SUBR's visual identity

• Build variable-data print templates across multiple product categories

• Create an intuitive ordering workflow from product selection through proof approval and checkout

• Ensure brand consistency across 20 configurable catalog items

• Reduce print production friction for a campus community of non-technical end users

THE AUDIENCE

SUBR faculty, staff, administrators and students ordering branded print materials for academic departments, campus programs, and institutional communications. End users range from department coordinators placing business card orders to program managers ordering large-format event materials — all requiring a streamlined, self-service experience.

TONE & POSITIONING

Positioning Statement

Enterprise-grade web-to-print implementation built for a historically Black university's campus community.

Desired Tone

• Institutional

• Accessible

• Precise

• Service-oriented​

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The platform was designed to feel like a natural extension of SUBR's brand — not a third-party tool.

DELIVERABLES

Platform Design: Fully branded storefront UI reflecting updated SUBR visual identity

Template System: 20+ configurable catalog items across 5 product categories — Business Cards, Stationery, Booklets, Copies & NCR, Large Format

User Workflow: End-to-end ordering experience from product selection through variable-data configuration, proof approval, and order submission

Backend Configuration: PageDNA template build, variable data mapping, and catalog architecture
 

Brand Application: SUBR identity system applied consistently across all product thumbnails, templates, and platform UI