Alpine Currant — Brand Identity & Concept Development

Alpine Currant is a concept brand rooted in sustainability, intentional design, and a deep connection to the natural world. Created as a passion project to explore branding in the outdoor and lifestyle space, Alpine Currant blends clean modern typography with organic forms and earth-driven textures. I developed the name, tagline, visual identity, and packaging mockups to bring the brand to life—from logo and color system to reusable hangtags and repair-focused print collateral. The result is a visual system that feels grounded, adaptable, and ready for wild living.

This project demonstrates my approach to brand building that goes beyond logos—connecting storytelling, visual systems, and ethical values into a cohesive, scalable identity.